Food is the most basic need of all living beings. In the fast-paced world of today, food habits- both, in terms of preparation & consumption – have seen a dramatic change. A lot of socio-economic changes continue to drive this change in an unprecedented manner in the developing countries like India.
The Consumer Need
One of the prime factors, driving this change, is the growing contribution of the Indian women in the workforce. The young, educated, confidant, earning women are driving this change whilst trying to balance life at their work & home. Constrained by time, she is willing to explore & experiment with options that can make the balancing act much convenient & more comfortable. Preparing & serving good, delicious, healthy home food to the family has been traditionally, and even today, seen as a role of a woman. Affordable & convenient quality products is her need in fulfilling this role.
The Perfect Solution
Mealfastrr offers her exactly what she needs. These Easy to Cook products offer a range of Chinese, Continental, Italian & Indian food in the form of sauces, marinades & gravies. There are lot of products in the market in the Ready to Eat/ Ready to Cook category. But what differentiates Mealfastrr amongst these are its unique features. Unlike others, these products are Pre – cooked, Wet in form & have a far higher shelf life. As these are Pre – Cooked, it eliminates all the pre- preparation activities like peeling, cutting, chopping, grinding, mixing etc. The consumer just needs to cut open the pack, pour the content in a pan, add her food of choice (veg/non-veg) & cook for 10-15 minutes. And wow, the meal is ready to eat. No need to add even a drop of oil or a pinch of salt. The contents of a single pack are sufficient to serve 3-4 people making it most economical compared to restaurant food. All products being 100% vegetarian can be used for making both veg/non – veg food. These 100% natural products have no added colours, no preservatives & no MSG which make the products safe & healthy. These pre-cooked products are specially packed by retort packaging which increases the shelf life to 18 months, a unique & distinct benefit in the packaged food industry. The wide assortment of products gives the consumer ample choice to try out different delicacies. All recipes, designed & developed by an experienced chef, offer the consumer the “Hotel Taste at Home”.
Truly a great concept offering Convenience & Comfort to the consumer. Wisdom Consultants has always been a believer of ‘Simplified Solutions, Amplified Results’. Mealfastrr happens to be one such brand providing simplified solution to the women world over. Enjoy your meal with Mealfastrr.
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